How to Track AI Overview Inclusion Rate: The Visibility KPI Defining GEO in 2026
AI Overviews are transforming how visibility is measured. In 2025, rankings and clicks no longer tell the whole story. This article explains how to track AI Overview Inclusion Rate, the new KPI that shows how often your content is cited inside generative search results, and why it defines GEO in 2026.
Zero Click Search Traffic Decline: Why Measurement in 2025 Looks Nothing Like It Used To
Zero click search is changing the way marketers measure visibility. In 2025, AI summaries and generative results dominate, making traffic an incomplete metric. This article explains how zero click search impacts analytics, which KPIs are losing relevance, and how CMOs can redefine success in the age of AI driven discovery.
Generative Engine Optimization vs SEO 2025: The Shift Every CMO Must Understand
Generative Engine Optimization (GEO) marks the next evolution of SEO. In 2025, visibility is no longer about ranking but about being referenced inside AI-generated answers. This guide explains how generative engines like Google’s AI Overviews and ChatGPT Search are reshaping digital visibility — and what CMOs must do to adapt. Learn the core principles of GEO, how it differs from SEO, and the steps to future-proof your content strategy.
How to Appear in Google AI Overviews: A Tactical Guide for Digital Marketers
Ranking is no longer enough. Discover the exact steps digital marketers can take to appear inside Google’s AI Overviews and stay visible in the era of generative search.